At The Big Gap, we believe that every business has hidden opportunities—gaps in your market strategy that, when bridged, can lead to significant growth. Our mission is simple: to identify the weaknesses holding your online business back and transform them into strengths that drive revenue, improve retention, boost conversion rates, and elevate customer experiences.

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CASE STUDIES

The World of Electronics | E-commerce Strategy

In today's fast-paced electronics market, success goes far beyond innovative products—it hinges on a robust online presence and a well-crafted e-commerce strategy. At The Big Gap, I specialize in e-commerce consulting that transforms online performance. In this post, I’ll share how I partnered with Volta Charger to bridge gaps in their strategy, boosting conversion rates, average order value (AOV), customer retention, and overall user experience (UX).

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Consultation services

Conversion Rate Optimization (CRO) Consultation

  • Funnel Analysis: A comprehensive review of your conversion funnels—from landing pages to checkout—to identify any friction points that may be hindering sales.
  • User Behavior Insights: In-depth analysis of visitor behavior using analytics tools and heatmaps to understand where users drop off or lose interest.
  • A/B Testing Strategy: Recommendations for A/B testing different elements (such as headlines, images, CTAs, and forms) to determine what drives higher engagement and conversions.
  • Optimization Roadmap: A tailored plan that outlines specific, actionable improvements designed to boost your conversion rates.
  • Performance Metrics Review: Continuous evaluation of key performance indicators (KPIs) to measure the impact of changes and refine strategies accordingly.

Who It’s For:
Businesses looking to maximize the effectiveness of their online presence by converting more visitors into customers, ensuring that every step of the user journey is optimized for success.

Merchandising Strategy Consulting Service

 

  • Product Display & Layout Analysis:
    Assess the visual arrangement and presentation of your products to enhance appeal and drive engagement.
  • Pricing & Bundle Optimization:
    Evaluate your current pricing strategies, upselling, and cross-selling opportunities; recommend adjustments and product bundles that can boost average order value.
  • Promotional Tactics:
    Design effective promotional strategies—including limited-time offers, discounts, and loyalty incentives—to stimulate higher sales.
  • Competitive Benchmarking:
    Compare your merchandising approach with industry leaders to identify gaps and capitalize on unique opportunities.
  • Actionable Roadmap:
    Deliver a clear, step-by-step plan with prioritized recommendations to enhance your merchandising strategy and maximize revenue potential.

 

 

Average Order Value (AOV) Consulting Service

 

  • Current Order Value Analysis:
    We begin by analyzing your sales data to determine your existing average order value, benchmarking it against industry standards to pinpoint growth opportunities.

  • Upselling & Cross-Selling Strategies:
    Develop targeted strategies to encourage customers to add additional items or upgrade to higher-value products during their shopping experience.

  • Pricing & Bundle Optimization:
    Evaluate and refine your pricing structure and product bundles. We recommend adjustments and promotional tactics designed to incentivize larger purchases.

  • Promotional Tactics & Incentives:
    Identify and design effective promotions—such as volume discounts, loyalty rewards, or free shipping thresholds—that naturally drive an increase in the average order value.

  • Actionable Roadmap:
    Deliver a detailed, step-by-step plan with prioritized recommendations for boosting AOV. This includes clear implementation steps, timelines, and performance benchmarks.

  • Follow-Up Support:
    Provide guidance and adjustments as needed, ensuring your new strategies yield measurable improvements in revenue per transaction.

Online Customer Service Improvement Consulting Service

 

  • Customer Service Process Audit:
    Review your existing customer service workflows across digital channels (live chat, email, social media) to identify areas for improvement.
  • Interaction & Experience Evaluation:
    Analyze customer interactions to uncover pain points and inefficiencies in response times, issue resolution, and overall support experience.
  • Technology & Tool Assessment:
    Evaluate the current customer service software and platforms you use, recommending integrations or upgrades to streamline operations.
  • Training & Best Practices:
    Provide actionable recommendations and guidelines for training your team on industry-leading customer service practices to enhance communication and support.
  • Actionable Roadmap:
    Create a detailed, prioritized plan outlining improvements and best practices, designed to boost customer satisfaction, retention, and loyalty.

 

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Project packages : Hire me! 

Each project will be charged per hour depending on the contract. 





WELCOME!

I’m Kofo, an experienced e-Commerce consultant dedicated to helping your business thrive in the competitive online marketplace. By enhancing revenue, boosting retention, optimizing conversion rates, increasing average order value (AOV), and refining customer interactions, I work closely with you to unlock the full potential of your website.

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BRANDS I HAVE WORKED FOR & WITH